This project shows banners I made for Universal Pictures Ghostbusters.
A banner ad, or a web banner, is an advertisement displayed into a web page. The advertisement consists of an image (.jpg, .png, .gif) or of a multimedia object (usually created using Flash).
Thus, banner ads can be static or animated, depending on the technology used to make them. Banner advertising is also called display advertising (as opposed to text-only advertising) because of the visual nature of banner ads.
Banner ads are intended to generate traffic to a website by linking to it. Also, web banners can function as regular, print advertisements: inform, notify about a new product, increase brand awareness and so on. However, most of banners are clickable and their main function is to get clicked on. But we’ll talk about banner effectiveness in a few moments.
Generally, banner ads are placed in high traffic websites that offer interesting or useful content. But, besides the traffic, there are other important aspects to be taken into consideration when choosing a website to advertise on.
One advantage of the online advertising over the traditional one is that its effectiveness can be easily measured. Regarding banner ads, the main effectiveness indicator is the click-through rate. The click-through rate (CTR) is calculated by dividing the number of users who clicked on the ad by the number of times the ad was displayed (impressions).
For instance, one might say that a certain ad has a click-through rate of 3%. That means that out of 100 impressions delivered, the banner was clicked on three times.
Therefore, the higher the CTR is, the more effective the advertisement is. It’s that simple.
The banners shown over here are made for Universal Pictures at KICK media advertising Amsterdam. I made these based on the IAB standards. The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.
The organization represents a large number of the most prominent media outlets globally, but mostly in the United States and Europe.
Universal Pictures asked for the sizes 300 x 250 and 336 x 280. As well as the longer 728 x 90 size.
Aside from the banners its fun to come across the printed versions made elsewhere. The movie was great fun!