This document is my report on my short internship in the second year of Communication & Multimedia Design at the Hogeschool van Amsterdam, University of Applied Sciences (HvA) of Amsterdam.


My internship took place at advertising bureau KICK Vormgeving & Media, Amsterdam. The internship took place in a period of 32 days, divided into 8 weeks, May 9, 2016 to July 1, 2016.

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The entertainment industry in which KICK operates is an industry that appeals to me because it is a creative industry, with as main goal to make a profit with entertainment.

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Things like movies, series and mobile technology represent a large share in this sector, and those are aspects which appeal to me.

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With this in mind I looked for different companies next to KICK. I have come across several companies.


(The image above shows KICK’s impression of me).

A large part of the companies were too commercial in my eyes. The commercial aspect may have the risk that I’m designing for economic purposes, without paying attention to the needs of users / consumers. I eventually chose for KICK based on the diversity of clients and the industry in which the company establishes itself.

Pictures have been taken by me using my Samsung Galaxy S7 Edge.

Download the document here!